Trends Report

The Coming Wave Of Virtual Reality

The Estimate Of Demand For Virtual Reality Headsets By US Consumers And Businesses, 2016 To 2020

May 31st, 2016
With contributors:
James McQuivey, PhD , Carrie Johnson , Thomas Husson , Julie Ask , Jeffrey Hammond , Susan Wu , Kara Hartig , Anna Berman


Interest in virtual reality (VR) has reached a fever pitch in 2016, and marketers across industries are experimenting with VR to engage with customers. This VR market is for real: Forrester estimates that 52 million units of VR head-mounted displays will be in enterprise and consumer use in the US by 2020. VR will be a big deal, but marketers must carefully time and size their investments. This report helps CMOs navigate the VR wave adeptly, avoiding the Scylla of overheated hype and the Charybdis of excessive VR skepticism.

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