You can use B2C commerce solutions to digitize selling processes, optimize and personalize the path to purchase on owned digital channels, and increase efficiency for commerce practitioners or developers. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Digital business leaders should use this report to understand the value they can expect from a B2C commerce solutions vendor, learn how vendors differ, and investigate options based on size and market focus.