You can use commerce solutions to digitize B2C selling processes, digitize B2B selling processes, and create a hub for commerce data. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Digital leaders should use this report to understand the value they can expect from a commerce solution vendor, learn how vendors differ, and investigate options based on size and market focus.