B2B companies use community management software to differentiate customers’ experiences; gather intelligence for product, marketing, and sales; and scale interactions to drive retention. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, and use case differentiation. Marketing, customer success, and product leaders should use this report to understand the value they can expect from a community management software vendor, learn how vendors differ, and select one based on size, features, and market focus.