Summary
You can use B2B conversation automation solutions to scale real-time audience engagement, orchestrate contextual interactions, and drive precision and efficiency in lifecycle revenue marketing. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Revenue marketing leaders should use this report to understand the value they can expect from B2B conversation automation solutions vendors, learn how vendors differ, and investigate options based on size and market focus.
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