Summary
You can use cross-channel marketing hubs (CCMHs) to understand individual customer needs and preferences, orchestrate contextually relevant customer experiences, and optimize brand strategy for maximum business impact. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, hosting options, geography, and use case differentiation. B2C marketing executives should use this report to understand the value they can expect from a CCMH vendor, learn how vendors differ, and select one based on size and market focus.
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