Landscape Report

The Cross-Channel Marketing Hubs Landscape, Q2 2024

Forrester’s Overview Of 36 Vendors

June 26th, 2024
With contributors:
Martin Gill , Min Say , Frank Harris

Summary

You can use cross-channel marketing hubs (CCMHs) to understand individual customer needs and preferences, orchestrate contextually relevant customer experiences, and optimize brand strategy for maximum business impact. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2C marketing executives should use this report to understand the value they can expect from a CCMH vendor, learn how vendors differ, and investigate options based on size and market focus.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.