Summary
You can use customer data platforms (CDPs) for B2B to unify customer data at the contact, account, and buying group level, trigger targeted engagements, and define and optimize insights-based customer journeys. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Revenue operations leaders should use this report to understand the value they can expect from a B2B CDP vendor, learn how vendors differ, and investigate options based on size and market focus.
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