You can use customer data platforms (CDPs) for B2C to assemble customer profiles, orchestrate customer journeys, and deliver data and audiences to the marketing technology (martech) ecosystem. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2C marketers should use this report to understand the value they can expect from a CDP for B2C vendors, learn how vendors differ, and investigate options based on size and market focus.