Summary
Before diving into modeling or analysis, you need to build a strong foundation by analyzing your customer data through the lens of conceptual profiles that connect back to your defined segmentation use cases. This template will guide you through the critical early steps of segmentation to ensure the data allows for segment differentiation and that the following analysis is actionable. The Customer Segmentation Profiles Template helps digital business professionals, CX, and marketing leaders understand their customers and empowers them to build distinct and impactful customer profiles.
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