Summary
Identifying customer segmentation use cases is a critical challenge for digital business professionals, CX, and marketing leaders aiming to ensure their segmentation efforts drive real business impact. Use cases clarify how segmentation will be applied across workflows, making insights actionable and aligned with business goals. They also help align stakeholders and inform design decisions, ensuring segmentation is fit for purpose. The Customer Segmentation Use Case Template helps digital business professionals, CX, and marketing leaders identify and define the specific use cases that make segmentation actionable and strategically valuable.
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