Trends Report

The Data Digest: US Consumers Say Twitter And Facebook Are Equally Entertaining, Yet Twitter Is More Informative

March 22nd, 2021
With contributor:

Summary

Marketers and brand leaders need to understand the nuances in consumers’ attitudes to different social media sites/networks. This research shows our latest data on attitudes to Twitter, Facebook, and LinkedIn. While four in 10 US social media users associate Twitter and Facebook with entertainment, 37% consider Twitter to be informative but only 22% say the same about Facebook. Less than 10% of US online adults who use Twitter or Facebook consider the social media sites to be trustworthy. CMOs: Learn about how consumer emotions toward social networking platforms should inform your social media strategy by reading It’s OK To Break Up With Social Media.

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