Summary
You can use a digital asset management system to deliver cost-effective and performant digital experiences, democratize content access and transformation, and secure and extend brand value. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Technology and marketing leaders should use this report to understand the value they can expect from a digital asset management system vendor, learn how vendors differ, and investigate options based on size and market focus.
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