You can use digital experience platforms (DXPs) to market to (e.g., engage and educate prospects), sell to (e.g., transact complex offerings), and service (e.g., digitally deliver your business’s value proposition) customers, employees, citizens, and partners. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case. Tech leaders should use this report to understand the value they can expect from a DXP vendor, learn how vendors differ, and investigate options based on size and market focus.