Trends Report

The Digital Maturity Model 4.0

Measure Your Maturity And Develop A Digital Transformation Plan

January 21st, 2016
With contributors:
Patti Freeman Evans , Jim Nail , Alex Causey , Laura Glazer


You know your firm needs to transform to place digital at the heart of its business strategy. But as a digital business leader, where do you start? Where do you focus your efforts? And as your firm matures, how do you know you are on the right track? Forrester's digital business maturity model 4.0 allows you to plot your organizational maturity, offers comparative benchmarks and helps guide your actions to elevate your digital capabilities. This report outlines the model. Forrester reviews and updates our digital maturity models periodically for continued relevance and accuracy; we created this edition to factor in new ideas and data.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.