Summary
For B2B campaign planners, it’s useful to estimate the performance and impact that each campaign will have, so that they can decide what resources to allocate to the campaign and how these resources should be applied. But estimating the Demand Waterfall® performance of a campaign that is intended to drive thought leadership or customer engagement would make no sense and might result in faulty decision-making. In this report, we discuss how to estimate and plan campaign performance for three common campaign design contexts: reputation, revenue, and engagement.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).