Landscape Report

The Email Marketing Service Providers Landscape, Q1 2024

Forrester’s Overview Of 23 Vendors

February 21st, 2024
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Emily Collins , Faith Born , Shayna Neuburg

Summary

You can use email marketing vendors to deliver promotional emails, identify customers, and collect customer insights. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case. B2C marketing leaders should use this report to understand the value they can expect from an email marketing vendor, learn how vendors differ, and investigate options based on size and market focus.

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