Summary
You can use enterprise marketing suites (EMSes) to maximize the value of customer data, personalize customer interactions, and streamline marketing technology (martech) management. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2C marketers should use this report to understand the value they can expect from an EMS vendor, learn how vendors differ, and investigate options based on size and market focus.
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