Landscape Report

The Enterprise Marketing Suites Landscape, Q2 2024

Forrester’s Overview Of 14 Vendors

June 6th, 2024
With contributors:
Emily Collins , Pippin Evarts , Christine Turley


You can use enterprise marketing suites (EMSes) to maximize the value of customer data, personalize customer interactions, and streamline marketing technology (martech) management. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2C marketers should use this report to understand the value they can expect from an EMS vendor, learn how vendors differ, and investigate options based on size and market focus.

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