Trends Report

The European Banking Customer Experience Index Rankings, 2022

How European Banking Brands Earn Loyalty With The Quality Of Their Experience

October 18th, 2022
MC
Melissa Chaudet
With contributors:
Martin Gill , Michelle Yaiser , Jana Gül , Shayna Neuburg

Summary

How customers perceive a brand influences how much they spend with the brand and whether they recommend it, as well as how likely they are to forgive the brand’s missteps. This report answers the question, “Which European banks are providing the best customer experience (CX), and how are they improving the quality of their experiences?” We reveal the complete rankings of 47 banking brands across France, Germany, Italy, Spain, Sweden, and the UK that we analyzed as part of the European Customer Experience Index (CX Index™) in 2022. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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