Data Overview Report

The European Consumer Tech Stack

Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

August 23rd, 2018
Reineke Reitsma, null
Reineke Reitsma
With contributors:
Gina Fleming , Cheryl Hart , Xiaotong Duan , Rachel Birrell


Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will mean for your business. Read this report to understand why Europeans adopt technology and how you can give your European customers the technology-enabled, emotion-rich conversations they crave.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.