Trends Report

The European Net Promoter Rankings, 2022

Net Promoter Scores And Rankings For 114 Brands Across Banking, Auto And Home Insurance, And Auto Manufacturing

December 22nd, 2022
With contributors:
Martin Gill , Jana Gül , Michelle Yaiser , Demi Starks


This report reveals the 2022 Net Promoter Score℠ (NPS) and industry rankings for 114 brands across banking, auto and home insurance, and auto manufacturing. To create these rankings, we asked customers in France, Germany, Italy, Spain, and the UK to state how likely they are to recommend a brand they’ve interacted with in the past 12 months. We also highlight how well selected brands performed on the key NPS drivers in each industry and country. Use this report to benchmark your customers’ loyalty and inform ongoing CX improvement efforts.

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