Trends Report

The Five Key Success Factors Of Every Digital Business

Strategic Plan: The Retail E-Commerce Playbook

January 4th, 2021
With contributors:
Fiona Swerdlow , Nicole Murgia


Successful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often reinforces brick-and-mortar stores. In the age of the customer, digital business professionals must lead their company's digital business transformation to increase their value to the customer and develop greater agility to innovate and respond to market changes. This report explores the specific areas that businesses need to strategically plan for as they launch or expand their organizations. This report is an update of a previously published report. It has been updated with new data and examples.

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