Best Practice Report

The Five Levels Of Maturity For A Programmatic Approach To Market And Competitive Intelligence

Understanding The Employee Experience Implications Of Employee Data Collection

February 3rd, 2023
Beth Caplow, VP, Principal Analyst
Beth Caplow VP, Principal Analyst
With contributors:
Amy Hayes , Shelby Muschler , Drew Zalucky

Summary

With higher volatility and the increased pace of today’s business environment, markets and competitors can change rapidly. Organizations tend to conduct strategic planning on an annual basis, which doesn’t allow them to quickly respond to tumultuous macroeconomic trends or shifting markets. Organizations are responding by putting in place centralized market and competitive intelligence programs, with the goal of keeping everyone — from executives and sales to marketers and product managers — abreast of changing conditions and equipped to act quickly and effectively.

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