The Forrester B2B Marketing Business Review Template

For Use During The Final Phase Of The B2B Marketing Planning Process

March 4th, 2022
With contributors:
Aidan Doyle, Ellen Lind


The B2B Marketing Business Review Template is used in the govern and evolve plan phase of the Forrester B2B Marketing Planning Process. A marketing plan sets expectations for the marketing function’s activities and performance over a planning timeframe, usually a year. Business review meetings in which marketing shares progress insights against plan goals are likely to occur throughout the year. Marketers often struggle to provide succinct and consistent representations of the marketing effort’s progress and performance. This template helps marketers focus on key facts and performance measurements to streamline the presentation of this information.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.