Decision Tool

The Forrester B2B Marketing Key Actions Prioritization Matrix

For Use During Phase Five Of The B2B Marketing Planning Process

May 27th, 2022
Craig Moore, VP, Principal Analyst
Craig Moore VP, Principal Analyst
With contributors:
Jennifer Ross , Andrew Pelletier , Aidan Doyle , Ellen Lind

Summary

The B2B Marketing Key Actions Prioritization Matrix is used in the determine key actions phase of the Forrester B2B Marketing Planning Process to identify the recommended actions marketing must take to achieve its specified goals. At this point in the process, marketing leaders must decide what course corrections are appropriate before determining whether new marketing actions are required or existing actions should be retained. The B2B Marketing Key Actions Prioritization Matrix is a tool marketing leaders can use to identify and rank marketing actions.

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