Decision Tool

The Forrester B2B Messaging Assessment Tool

Evaluating The Customer Centricity Of B2B Messaging

June 14th, 2024
With contributors:
Amy Hayes , Ellen Lind , Kaitlyn Coalson , Nicole Bouchie , Drew Zalucky


B2B marketing leaders should regularly assess their externally facing messaging — found on a company’s website, in a corporate sales presentation, or in other marketing and sales content — to ensure it reflects the intent of the messaging strategy, is buyer-centric, and focuses on pertinent business issues. Relevant and impactful B2B messaging motivates buyers throughout the purchase process. The Forrester B2B Messaging Assessment Tool is designed to help B2B portfolio and content marketers evaluate how well their messaging demonstrates an understanding of and empathy for buyer needs and its effectiveness in accelerating their decision-making.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.