Summary
Digital business leaders and customer experience professionals at banks have to design, build, and help deliver mobile experiences that assist customers in conveniently achieving their objectives and — in doing so — differentiate their bank's brand. To assess how helpful and easy to use banks' mobile apps are for customers, we evaluated seven large US banks' mobile apps. This report identifies where these banks excel and where they lag and lays out what executives and their teams at other banks can learn from them.
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