Best Practice Report

The Forrester Banking Wave™: US Mobile Apps, Q2 2018

USAA Leads By Offering Robust Features That Are Easy To Use

June 7th, 2018
With contributors:
Benjamin Ensor , Amelia Nickels , Sam Bartlett

Summary

Digital business leaders and customer experience professionals at banks have to design, build, and help deliver mobile experiences that assist customers in conveniently achieving their objectives and — in doing so — differentiate their bank's brand. To assess how helpful and easy to use banks' mobile apps are for customers, we evaluated seven large US banks' mobile apps. This report identifies where these banks excel and where they lag and lays out what executives and their teams at other banks can learn from them.

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