Vision Report

The Forrester Change Management Model

Use Human-Centered Change Practices To Drive Business Results

May 28th, 2024
With contributors:
James McQuivey, PhD , Camille Floyd , Demi Starks


Organizations navigate layers of change on a nearly continuous basis. Leaders benefit from understanding two dimensions of the change process: the operational and the human. This report presents a model built on proven best practices for managing both of those dimensions in a landscape of continuous change.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.