The Forrester Channel Customer Experience Design Template

Despite growing recognition of the importance of customer experience, suppliers commonly overlook customers in the channel. Suppliers must fill this gap by providing guidance and support to partners to enable them to engage with their customers during the postsale lifecycle. The Channel Customer Experience Design Template enables channel marketing and customer experience leaders to streamline the development of a best-in-class postsale lifecycle for indirect customers. This template should be used by channel marketing leaders, customer experience leaders, or whoever is responsible for developing, managing, and executing an indirect customer experience in the channel.