Organizations must balance robust governance with broad democratization, all managed through a product mindset that treats every dataset or model as a customer-focused product. This balance delivers five strategic outcomes — security, privacy, compliance, self-service, and discovery — while accelerating rather than hindering innovation. Together these practices create a virtuous cycle that scales data and AI safely and profitably. The report explains Forrester’s Data And AI Governance Model in detail and provides concrete steps any enterprise can follow to achieve these results.