Best Practice Report

The Forrester Digital Experience Review™: Indian Mobile Banking Apps, Q3 2022

ICICI Leads With Valuable Features And Strong User Experience

July 20th, 2022
With contributors:
Oliwia Berdak , Ashutosh Sharma , Aadya Gupta , Bill Nagel

Summary

Mobile apps have become the channel of choice for millions of banking customers. To gauge how effective and easy the various mobile banking experiences are, we evaluated the smartphone apps of five banks in India. This report lays out where these banks excel, where they fall short, and what digital business strategy and customer experience (CX) executives can learn from them to improve their own mobile banking efforts.

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