Pushpa Marwal
Analyst
Pushpa is an analyst in Forrester's financial services practice. Her research focuses on advanced digital engagement channels across retail banking, corporate banking, and payments while tracking evolving customer behaviors and expectations. Pushpa helps digital leaders at financial firms with designing and developing digital banking products that drive customer adoption and engagement. She is also interested in India’s rapidly evolving financial ecosystem and the resulting opportunities and risks for traditional financial institutions and new entrants.
