Best Practice Report

The Forrester Digital Experience Review™: US Retail Mobile Apps, Q1 2021

Best-In-Class Mobile Retail Experiences Serve The Tactical Shopper

Scott Compton
 and  three contributors
Mar 24, 2021

Summary

The 2021 Digital Experience Review™ of US mobile retail apps outlines the best practices for a range of mobile experiences, from shopping features and functionality to list building and sharing capabilities to in-context support availability. To gauge how easy and effective different retailer app experiences are, we evaluated seven US retail mobile apps. This report lays out where these companies excel, where they fall short, and what customer experience executives and their teams can learn.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).