How To Report

The Forrester Marketing Technology Stack Toolkit

July 19th, 2021

Summary

Although marketing technology can drive value by supporting the organization’s top priorities, most technology acquisitions rely on siloed decision-making. Technology value is driven by clearly defined priorities and an accurate understanding of the organization’s business requirements. Marketing must start by assessing the functional fit and adoption of existing technology, then identify gaps in support for future priorities before making new investments. This toolkit helps organizations align their marketing technology investments with long-term business objectives and marketing priorities and optimize processes that cross marketing, sales, and product functions.

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