How To Report

The Forrester Marketing Technology Stack Toolkit

July 19th, 2021


Although marketing technology can drive value by supporting the organization’s top priorities, most technology acquisitions rely on siloed decision-making. Technology value is driven by clearly defined priorities and an accurate understanding of the organization’s business requirements. Marketing must start by assessing the functional fit and adoption of existing technology, then identify gaps in support for future priorities before making new investments. This toolkit helps organizations align their marketing technology investments with long-term business objectives and marketing priorities and optimize processes that cross marketing, sales, and product functions.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.