Summary
In Forrester's evaluation of the emerging market for B2B standalone customer data platforms (CDPs), we identified the 14 most significant providers in the category — Acquia, ActionIQ, Adobe, BlueConic, CaliberMind, Dun & Bradstreet, FirstHive, Leadspace, Lytics, Oracle, Tealium, Terminus, Twilio, and Upland Software — and evaluated them. This report details our findings about how well each vendor scored against 10 criteria and where they stand in relation to each other. B2B marketing and marketing operations professionals can use this report to select the right partner for their B2B CDP needs.
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