New Wave Report

The Forrester New Wave™: B2B Standalone CDPs, Q4 2021

The 14 Providers That Matter Most And How They Stack Up

December 7th, 2021
With contributors:
Steven Casey , Cristina De Martini , Caroline Provost , Kara Hartig


In Forrester's evaluation of the emerging market for B2B standalone customer data platforms (CDPs), we identified the 14 most significant providers in the category — Acquia, ActionIQ, Adobe, BlueConic, CaliberMind, Dun & Bradstreet, FirstHive, Leadspace, Lytics, Oracle, Tealium, Terminus, Twilio, and Upland Software — and evaluated them. This report details our findings about how well each vendor scored against 10 criteria and where they stand in relation to each other. B2B marketing and marketing operations professionals can use this report to select the right partner for their B2B CDP needs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.