New Wave Report

The Forrester New Wave™: B2B Standalone CDPs, Q4 2021

The 14 Providers That Matter Most And How They Stack Up

December 7th, 2021
Katie Linford, Principal Analyst
Katie Linford Principal Analyst
With contributors:
Steven Casey , Cristina De Martini , Caroline Provost , Kara Hartig

Summary

In Forrester's evaluation of the emerging market for B2B standalone customer data platforms (CDPs), we identified the 14 most significant providers in the category — Acquia, ActionIQ, Adobe, BlueConic, CaliberMind, Dun & Bradstreet, FirstHive, Leadspace, Lytics, Oracle, Tealium, Terminus, Twilio, and Upland Software — and evaluated them. This report details our findings about how well each vendor scored against 10 criteria and where they stand in relation to each other. B2B marketing and marketing operations professionals can use this report to select the right partner for their B2B CDP needs.

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