Summary
Pricing and packaging decisions have a direct impact on revenue and profitability and many organizations struggle to make these decisions, especially with the fast pace of AI evolution. Product managers can use Forrester’s recommended approach, the Pricing And Packaging Blueprint, to develop packaging and pricing strategies that align with buyer value and support an organization’s growth goals. The toolkit provides the key research, decision-making tools, and assessments needed to develop, implement, and maintain optimized pricing for your offering portfolio.
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