Decision Tool

The Forrester Process Improvement Prioritization Tool

January 6th, 2021
Marcia Trask, null
Marcia Trask


One best practice of marketing process mapping is executing process improvements by developing a prioritized process roadmap. This involves prioritizing the required areas of improvement and developing an implementation plan. For processes that are smaller in scope, process changes can be made quickly. For larger, more complex (or highly automated) processes, implementing changes requires more time, effort, and resources. The Process Improvement Prioritization Tool provides a structured approach to prioritizing an organization’s process improvement initiatives.

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