Decision Tool

The Forrester Tech Stack Analysis Tool: Delivering Customized Advertising

November 12th, 2020
With contributors:
Cristina De Martini , Andrew Pelletier , Ellen Lind


The Tech Stack Analysis Tool: Delivering Customized Advertising provides a structured approach to assessing an organization’s current technologies and their level of adoption to support business requirements related to delivering customized advertising. The resulting insights and gap analysis must be viewed in the context of how current technologies also support other priorities within an organization, and can be reviewed in conjunction with other priority gap analyses to develop proposals for a comprehensive technology roadmap.

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