Tech Tide Report

The Forrester Tech Tide™: Enterprise Localization Technologies, Q1 2024

Fourteen Technologies Underpin Enterprise Localization

January 18th, 2024
Kathleen Pierce, Principal Analyst
Kathleen Pierce Principal Analyst
With contributors:
Dave Frankland , Pippin Evarts , Arianne Burnette

Summary

Localization — making content and experiences appropriate for a locale through language, cultural factors, data formats, and market data — is increasingly critical to firms’ ability to win, serve, and retain customers. To accelerate performance in global markets, companies must determine when to bring technologies in-house and when to work through localization service provider. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the technology categories that support localization. Leaders in revenue operations, marketing, product, digital, content, and customer experience should read this report to shape their firm’s investment approach to these technologies.

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