Localization — making content and experiences appropriate for a locale through language, cultural factors, data formats, and market data — is increasingly critical to firms’ ability to win, serve, and retain customers. To accelerate performance in global markets, companies must determine when to bring technologies in-house and when to work through localization service provider. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the technology categories that support localization. Leaders in revenue operations, marketing, product, digital, content, and customer experience should read this report to shape their firm’s investment approach to these technologies.