Tech Tide Report

The Forrester Tech Tide™: Retail AI And Automation, Q1 2024

Sixteen Technologies Underpin Growth

February 15th, 2024
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Taylor Hansen

Summary

AI and automation are increasingly critical to retail firms’ ability to win, serve, and retain their customers. To accelerate their performance, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the AI and automation technology categories that support retail initiatives. Digital business professionals should read this report to shape their firm’s investment approach to these technologies.

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