Tech Tide Report

The Forrester Tech Tide™: Retail AI And Automation, Q1 2024

Sixteen Technologies Underpin Growth

 and  two contributors
Feb 15, 2024

Summary

AI and automation are increasingly critical to retail firms’ ability to win, serve, and retain their customers. To accelerate their performance, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the AI and automation technology categories that support retail initiatives. Digital business professionals should read this report to shape their firm’s investment approach to these technologies.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($2995).