Wave Report

The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q2 2021

The Eight Providers That Matter Most And How They Stack Up

April 26th, 2021
With contributors:
Oliwia Berdak , Robert Perdoni , Christine Turley


In our 40-criterion evaluation of cross-channel campaign management (CCCM) providers, we identified the eight most significant ones — Acoustic, Adobe, Cheetah Digital, Oracle, Salesforce, SAP, SAS, and Zeta Global — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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