Summary
In this Forrester Wave™ evaluation of customer loyalty solutions for large organizations, we identified the eight most significant players — Aimia, Bond Brand Loyalty (formerly Maritz Loyalty Marketing), Brierley+Partners, Comarch, Epsilon, ICF Olson 1to1, Kobie Marketing, and TIBCO Software — and researched, analyzed, and scored them. This report details our findings on how well these technology and services vendors fulfill our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their customer loyalty initiatives.
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