In our 25-criterion evaluation of customer experience (CX) strategy consulting service providers in Asia Pacific (APAC), we identified the 10 most significant ones — Accenture, AKQA, Boston Consulting Group (BCG), Capgemini, EPAM Continuum, KPMG, Merkle, PwC, R/GA, and VMLY&R — and researched, analyzed, and scored them. This report shows how each provider measures up and helps CX professionals select the right one for their needs.