Wave Report

The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018

The Seven Providers That Matter Most And How They Stack Up

and
Feb 13, 2018  

Summary

In our 40-criteria evaluation of enterprise marketing software suite (EMSS) providers, we identified the seven most significant ones — Adobe, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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