Wave Report

The Forrester Wave™: Full-Service Media Agencies, Q1 2019

The Nine Media Agencies Under $20 Billion And How They Stack Up

March 14th, 2019
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst
With contributors:
Keith Johnston , Olivia Morley , Rachel Birrell

Summary

In our 26-criterion evaluation of full-service media agencies, we identified the nine most significant firms — Assembly, dentsu X, Hearts & Science, Horizon Media, Initiative, Mediahub, PHD, Spark Foundry, and Vizeum — and researched, analyzed, and scored them. This report shows how each agency measures up and helps CMOs select the right one for their needs.

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