Summary
Forrester identified the eight most significant customer loyalty service providers — Aimia, Brierley+Partners, Connexions Loyalty, Epsilon, Kobie Marketing, Bond Brand Loyalty (formerly Maritz Loyalty Marketing), Olson 1to1, and Tibco Loyalty Lab — to evaluate in our 61-criteria evaluation of the category. This report details our findings about how well each vendor meets marketer needs for customer loyalty program strategy, technology, and execution and where they stand in relation to each other. Forrester updated this report in May 2014 to reflect a change to a company name.
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