Wave Report

The Forrester Wave™: Marketing Resource Management, Q1 2020

The 12 Providers That Matter Most And How They Stack Up

March 5th, 2020
With contributors:
Mary Pilecki , Chahiti Asarpota , Christine Turley


In our 32-criterion evaluation of marketing resource management (MRM) providers, we identified the 12 most significant ones — Allocadia; Aprimo; BrandMaker; Contentserv; HCL Technologies; inMotionNow; NewsCred; Percolate, a Seismic Company; SAP; SAS; Wedia; and Workfront — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers select the right one for their needs.

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