Wave Report

The Forrester Wave™: Marketing Resource Management, Q3 2018

The Eight Providers That Matter Most And How They Stack Up

Ryan Skinner,

and

Aug 22, 2018

Summary

In our 35-criteria evaluation of marketing resource management (MRM) providers, we identified the eight most significant ones — Aprimo, BrandMaker, IBM, Percolate, SAP, SAS, Stylelabs, and Workfront — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

Log in to continue reading

Client log in

Welcome back. Log in to your account to continue reading this research.

Become a client

Become a client today for these benefits:

Stay ahead of changing market and customer dynamics with the latest insights.
Partner with expert analysts to make progress on your top initiatives.
Get answers from trusted research using Izola, Forrester's genAI tool.

Purchase this report

This report is available for individual purchase ($2995).