Wave Report

The Forrester Wave™: B2B Customer Data Platforms, Q4 2023

The Eight Providers That Matter Most And How They Stack Up

December 13th, 2023
Katie Linford, Principal Analyst
Katie Linford Principal Analyst
With contributors:
Cristina De Martini , Angela Lozada , Ellen Lind

Summary

In our 29-criterion evaluation of standalone B2B customer data platform (CDP) providers, we identified the most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps revenue operations professionals select the right one for their needs.

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